David Edery is a buddy of mine who I think you guys are really going to love. Dave is one of the co-founders he’s the CEO of Spry Fox, which is a unique game development studio here. They’re based here in Seattle, but they have people spread out. They made Alphabear, Steambirds, Triple Town, and Realm of the Mad God.
These are games that all together have 50 to a hundred million people playing them worldwide. Dave is a very successful game developer making really delightful games. They’re trying to make the world a happier place. You should definitely play their games on your phone. Dave used to work at Microsoft and and he wrote a book about transforming business with what can be learned from video games. The book is called Changing the Game. I think even now a lot of those lessons can be super relevant.
I think of games as like the future of almost every industry. Video games are an industry where there’s a lot of competitive dynamics. Unlike almost everything else, no one’s paying you to play a game. If you get bored, you’ll quit. And nobody wants to read a manual to play a game or take a class to play a game.
So the games have to teach you how to interact with them. And there’s so many things that can be done with video games. I’ve seen so many other industries learn from games. We also talk about the capacity of games to be used for education and learning.
I’m really interested in that topic and have thought a lot about it over the years. Dave is a guy that you would want to talk to about that. He also has a really unique culture in his company that he’s tried to create. As well as a really unique view of developing culture in online communities. He has a lot of experience with this.
I think anybody in the game industry knows Dave by now because he’s also involved in creating a community out of game developers. There’s a lot to learn here and I’m hoping that you guys really enjoy this episode.